Tokenism Explained | Advertising & Office

Tokenism Explained | Advertising & Office

Disclaimer: I reference white people and black people a lot because that's what my paper was geared towards but the message applies to any minority group vs. majority group.

Tokenism Explained: Tokenism is the practice of making only a perfunctory or symbolic effort to be inclusive to members of minority groups, especially by recruiting a small number of people from underrepresented groups in order to give the appearance of racial or sexual equality within a workforce.

In this video my goal is to go through some of the basics of tokenism, and how it can be racists (or sexist). As someone that has been the token black guy a lot in my life, I felt like I could share this. I hope by providing some details about the topics that it helps you expand and critically think about the current situations at hand.

Below are several of the sources I used for my Dissertation and for this video. Thanks for watching, let me know what you think in the comments below.

EDIT - I made this video before realizing that these academic articles are only available for those who are doing research or if you pay for them (that's a whole different issue).

Message me and I can send you what I have.


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