Understanding the public's perception of subtle racial tones in Luxury Fashion advertising

Understanding the public's perception of subtle racial tones in Luxury Fashion advertising

This is my masters dissertation on subtle racism in high fashion or luxury advertising. The main part of this was based upon the Gucci advertising under the creative director Alessandro Michele stemming from the extremely huge blunder they made a couple years ago with the black face sweater.

Click Here to Read My Dissertation 

 

1 comment

  • Exceptional information and so succinct. Embarrassingly accurate and hiding in “plain sight” are the offenders. What’s even more interesting is how generationally we have evolved. Just one glance at the blackface sweater, without the cartoon as a point of reference, it is immediately offensive to me. Maybe it’s knowing that this is wrong or maybe through my age and time on earth? I think the bigger challenge is to not normalize these types of behaviors, and not to diminish what the word grooming, but in a really targeted way, it’s as though they are trying to groom the audience into making this acceptable or normal. Well written, I enjoyed reading it! Thank you.

    MDKlein

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